Mission and focus

The mission of Ayzoh! is contained in its name: ayzoh – አይዞህ (m) አይዞሽ (f) – (ayzoh/ayzosh) – is a word from Amharic, the official language of Ethiopia, a country to which we are particularly attached and where we have three operational headquarters (in Addis Ababa, Lalibela and Hawassa).

Depending on the situation, it can mean “you’ll see, everything will be fine,” “I hope you’re not hurt,” “don’t worry,” “come on,” “courage,” “I’m with you,” “you’ll make it,” “hang in there.” Ethiopians use it to comfort those who are going through a difficult time or to encourage those who are facing a challenging test.

What we do

We stay true to our name: through visual storytelling, design, and publishing, we create powerful tools for social innovation in small, marginalized communities. Through our work, we empower ideas, develop projects, and advocate for those typically ignored by mainstream media.

Our focus

Our work is people-centered, with an emphasis on long-term, in-depth, collaborative projects that commemorate and celebrate the superstars of the everyday: the underserved, the socially ignored, the culturally overlooked, those who – in trying to make the most of their lives and the lives of others – struggle to defend human dignity, the most powerful tool for progress on both an individual and a collective level.

Who we work with

We work with (not for) small marginalized communities, underrepresented people groups, and local organizations that – despite adverse conditions (social, political, economic, environmental) – are committed to creating value, awareness, equity, knowledge, and shared beauty.

We are particularly interested in supporting initiatives that benefit the community in which they are implemented, but also provide inspiration on a broader level.

Each Ayzoh! project is therefore also an invitation to consider what can be preserved, improved, abandoned, revised or created from scratch in order to reclaim the concept of being a true community, in the territorial sense, but above all in the human sense.

Where we work

Ayzoh! is nomadic by nature and operates in many countries around the world. We work in all areas that affect the life of a community: work, politics, business, human relations, art, music, fashion, architecture, education, spiritual and religious practices.

We explore daily life in urban, rural and marine environments. We document the scientific and technological laboratories where the ideas of the future are born, but we also immerse ourselves in ancient folk traditions, especially those that echo universal values that transcend time and place on our planet.