They often maintain distinct cultural practices, languages, and traditions, deeply connected to their ancestral territories and spiritual beliefs.

Their ways of life are usually closely tied to the natural environment, and they are often the guardians of traditional knowledge passed down through generations.

Contrary to common misconceptions in the Western world, being “indigenous” is not incompatible with modernity. Indigenous individuals may wear everyday clothing, use the internet, engage on social media, and integrate aspects of contemporary life into their daily routines.

At the same time, in some parts of the world, they may remain completely faithful to their traditional representations, or they may bring them out only for specific occasions. There is no one way to be indigenous.

This is why Ayzoh! is committed to avoiding stereotypes in its work. We represent the reality of each community as it is, respecting its complexities and nuances, whether it leans toward modernity, tradition, or a blend of both.

In summary, “indigenous” captures a sense of origin, rootedness, and cultural continuity, representing those who have deep historical ties to the land and whose identities and livelihoods are shaped by their relationship with it.